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Focused on product lifecycle management, this comprehensive guide provides essential insights into creating and overseeing a fully integrated process. It includes updated information on innovative tools and addresses changing customer perceptions, making it a crucial resource for professionals seeking to enhance their product strategies and adapt to market dynamics.
Buchkauf
The Product Manager's Handbook 4/E, Linda Gorchels
- Sprache
- Erscheinungsdatum
- 2011
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- Titel
- The Product Manager's Handbook 4/E
- Sprache
- Englisch
- Autor*innen
- Linda Gorchels
- Verlag
- 2011
- Einband
- Hardcover
- Seitenzahl
- 400
- ISBN13
- 9780071772983
- Kategorie
- Wirtschaft
- Beschreibung
- Focused on product lifecycle management, this comprehensive guide provides essential insights into creating and overseeing a fully integrated process. It includes updated information on innovative tools and addresses changing customer perceptions, making it a crucial resource for professionals seeking to enhance their product strategies and adapt to market dynamics.