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Summary: What the Customer Wants You to Know

Review and Analysis of Charan's Book

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Focusing on a transformative approach to sales, the book emphasizes understanding customer needs as the key to success. It challenges traditional sales tactics, advocating for a mindset shift where businesses prioritize genuine customer insights. By exploring real-world examples and practical strategies, it equips readers with the tools to build stronger relationships with customers and enhance their sales effectiveness. This summary distills essential concepts that encourage a customer-centric perspective in sales practices.

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ISBN
9782511048429

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Buchvariante

2016, paperback

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