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Focusing on the critical importance of effective complaint management, this book addresses the needs of executive managers prioritizing customer satisfaction. It highlights the risks associated with dissatisfied customers, emphasizing that a lack of professional complaint management can jeopardize customer relationships, sales, and profits. The authors provide practical strategies and research insights to help organizations retain customers and enhance satisfaction through proactive complaint resolution.
Buchkauf
Effective Complaint Management, Bernd Stauss, Wolfgang Seidel
- Sprache
- Erscheinungsdatum
- 2019
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Effective Complaint Management
- Untertitel
- The Business Case for Customer Satisfaction
- Sprache
- Englisch
- Autor*innen
- Bernd Stauss, Wolfgang Seidel
- Erscheinungsdatum
- 2019
- Einband
- Hardcover
- Seitenzahl
- 508
- ISBN13
- 9783319987040
- Kategorie
- Wirtschaft
- Beschreibung
- Focusing on the critical importance of effective complaint management, this book addresses the needs of executive managers prioritizing customer satisfaction. It highlights the risks associated with dissatisfied customers, emphasizing that a lack of professional complaint management can jeopardize customer relationships, sales, and profits. The authors provide practical strategies and research insights to help organizations retain customers and enhance satisfaction through proactive complaint resolution.