The book advocates stripping away the negative associations many lawyers have with the "S" word - selling - as this is a crucial step in redefining our approach to business development. It explores the benefits to stepping out of the safety net of simply being a great lawyer - which is vital in today's competitive market.
Focusing on career advancement and business development, this Special Report provides actionable strategies to strengthen your public and professional profile. Readers will learn how to attract new opportunities and enhance their career progression. By the end of the report, you will have created a personalized profile plan that can be implemented effectively to achieve your professional goals.
Focusing on enhancing pitching and tender responses, this report provides practical strategies and a structured process. It addresses common pitfalls, audience analysis, effective messaging and tone, persuasion techniques, and the nuances of research in pitching. Additionally, it explores visual differentiation and cross-border pitching, enriched by feedback and case studies from experienced in-house lawyers and partners, highlighting both poor and exemplary pitches.
Trade is no longer just the ships, planes and lorries that move the goods we buy around the world or the services we consume either physically or digitally. This book examines the US, Chinese and Russian approaches to `strategic trade' and argues that Europe must adapt or lose out.
Trade is being weaponized - and this isn't good. As politicians on both sides of the Atlantic raise the stakes, trade is increasingly a tool of coercion to achieve strategic influence. This book looks at the risks for us all as trade becomes an instrument of foreign policy, and shows how politicians could turn things around.