Friction Fatigue
What the Failure of Advertising Means for Future-Focused Brands
- 252 Seiten
- 9 Lesestunden
The rise of Google and Facebook has fundamentally altered daily life, empowering Big Advertising to disrupt consumer experiences. This transformation has led to increasingly invasive strategies aimed at influencing opinions and boosting sales, often at the expense of consumer privacy and comfort. The book explores the implications of this shift and the consequences for society as a whole.
