The book explores how shifts in racial, religious, and ethnic demographics in Western societies evoke feelings of threat among populations. Utilizing the concepts of 'anomie' and 'the true believer' from thinkers like Hoffer and Durkheim, it delves into the societal tensions and responses that arise from these changes, offering insights into the fractious dynamics of contemporary life.
Cultural Strategies in Marketing and Management
Emerging as essential tools in business research, qualitative methods are explored through the lens of business anthropology in this timely monograph. It offers valuable perspectives for the growth and development of the field, making it suitable for professionals and as a textbook.
The New Social Paradigm
The book explores the traditional view of entrepreneurship, portraying entrepreneurs as unique individuals who challenge norms and contribute significantly to innovation. It highlights the concept of "creative destruction," introduced by Joseph Schumpeter, which describes how these entrepreneurs drive progress by dismantling outdated practices to make way for new ideas. This perspective emphasizes the courage and vision required to pursue groundbreaking ventures, positioning a small yet impactful group as central to economic and social advancement.