Daniela Ana Bücher

Focusing on the experiences of workers in a Moldovan winery, the book explores the impact of globalization on local winemaking practices. It examines how the transition to a global wine market affects both the value of terroir wines and the livelihoods of those involved. By integrating theories from globalization, economic anthropology, and political economy, it highlights the challenges of capitalism, including the standardization of local products and the exploitation of labor, amidst ongoing crises and inequalities.

Based on ethnographic work in a Moldovan winemaking village, Wine Is Our Bread shows how workers in a prestigious winery have experienced the country's recent entry into the globalized wine market and how their productive activities at home and in the winery contribute to the value of commercial terroir wines. Drawing on theories of globalization, economic anthropology and political economy, the book contributes to understanding how crises and inequalities in capitalism lead to the 'creative destruction' of local products, their accelerated standardization and the increased exploitation of labour.