John Simmons Bücher

Building a Brand from Nothing But Fruit (Great Brand Stories)

Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organizations should make the brand their central organizing principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the antiglobalization movement that big brands are bullies which do harm, "Brands and Branding" provides a review of best practices in branding, covering everything from brand positioning to brand protection, visual and verbal identity to brand communications. Finally, the third part of the book looks at trends in branding and the future for brands. Written by seventeen experts in the field, "Brands and Branding" sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand..

No Marketing Blurb

The book explores the journey of personal transformation necessary to become a leader and guide for others. It emphasizes the importance of self-discovery and navigating one’s own path before helping others find theirs. Through practical insights and reflective exercises, readers are encouraged to embrace their unique experiences and challenges, ultimately fostering their ability to inspire and lead within their communities.

The narrative delves into the author's introspective journey, exploring personal reflections and memories. It captures the essence of inner thoughts, revealing a deep connection to past experiences and emotions. Through this exploration, the book invites readers to contemplate their own lives and the significance of their memories, fostering a sense of shared humanity and understanding.

John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today.

This comprehensive history of museums begins with the origins of collecting in prehistory and traces the evolution of museums from grave goods to treasure troves, from the Alexandrian Temple of the Muses to the Renaissance cabinets of curiosities, and onto the diverse array of modern institutions worldwide.