In the twenty-first century, developing and implementing business strategies requires creativity, inclusivity, diversity, and responsibility. The significant challenges faced by firms, not-for-profit organizations, and the public sector—such as climate change, UN Sustainable Development Goals, and global pandemics—highlight the risks of an exclusive market worldview driven by indicators like GDP and stock market values. This text offers a progressive, decolonized, and plural approach to business strategy, augmenting existing theories and introducing contemporary critiques. It emphasizes the need for updating our understanding of strategic analysis, choice, and implementation. While the market plays a crucial role in a sustainable economy, strategic decisions must also consider regulation, stakeholder engagement, and planetary boundaries. Designed as a core text for undergraduate and master's students in business or corporate strategy, the author incorporates contemporary examples and encourages readers to explore cases in greater depth through references and hyperlinks. Each chapter includes questions and exercises suitable for seminar classes and assessments, fostering a comprehensive learning experience.
