Joerg Dietzel Reihenfolge der Bücher

Alibaba, Samsung, Toyota – Asia is home to some of the world's biggest, most innovative and most trusted brands. As the global economy undergoes massive disruption in the wake of Covid-19, what are the new brands emerging from the region? Which brands will be the next big thing?Take a deep dive into Asia's most promising brands, ranging from Korea’s fast-expanding Go Pizza and Singapore’s Kinobi edu-tech platform to Vietnam’s automobile wunderkind, VinFast.Through wide-ranging interviews with the brands’ founders and management teams, author Jörg Dietzel uncovers what makes each of them tick, and distills invaluable lessons for every business out there looking to take off in the post-Covid world.

Experiences are the new social currency. In travel and shopping, online and dining, we are looking for unqiue, memorable experiences - to immerse ourselves in and to share them with our friends via social media. Jörg Dietzel, a brand consultant with over 25 years of experience in Europe and Asia, looks at ten different fields where brands create new experiences, using them to attract customers and to stand out in the marketplace. Through case studies from Audi, Chope, Eu Yan Sang, Swire and others, and with easy-to-follow 'how to' steps, marketers, students of marketing and agencies will get ideas about trends and what they can do to take advantage of them, in order to thrive in the new Experience Economy. Book jacket.