Focusing on the principles and practical applications of corporate communication, this textbook offers insights into contemporary strategies used in business environments. It explores essential concepts and provides real-life examples, making it a valuable resource for understanding effective communication within organizations.
Focusing on communication, advocacy, and outreach, this book offers a comprehensive framework essential for success in the social sector. It outlines the unique demands faced by organizations and presents effective strategies and tools. Additionally, readers will gain practical skills necessary for effective social sector communication, making it a valuable resource for professionals in the field.
Focusing on the portrayal of Indian women in advertising, this book critically analyzes various advertisements through a gender lens. It explores how societal and sociological factors shape the representation of women, revealing the complexities and stereotypes perpetuated by different brands. By deconstructing these images, the author sheds light on the broader implications for gender identity and social norms in contemporary India.