Resistance to corporate and government initiatives is a common challenge, as illustrated by Disney's historical theme park plans and various public policy changes. The authors, Lawrence Susskind and Patrick Field, provide a practical analysis of numerous cases, including crises like the Alaskan oil spill and the Three Mile Island incident. They advocate for a mutual gains approach through face-to-face negotiation, demonstrating its effectiveness based on the experiences of over fifteen hundred executives and officials trained in their "Angry Public" seminars.
