Focusing on the management of marketing at the board level, this handbook offers practical insights for marketing directors. It combines the original guide with a new volume dedicated to digital marketing strategies, providing comprehensive tools and techniques for effective leadership in today's evolving marketing landscape.
Guy Tomlinson Reihenfolge der Bücher (Chronologisch)
The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing performance.