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Bernd H. Schmitt

    Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
    Experiential Marketing
    Linux für Internet und Intranet
    • Experiential Marketing

      How to Get Customers to Sense, Feel, Think, ACT, R

      • 304 Seiten
      • 11 Lesestunden
      3,4(6)Abgeben

      The book captivates readers with its engaging and provocative insights, offering an extraordinary exploration of compelling experiences. Through enlightening narratives, it challenges conventional perceptions and invites deep reflection, making it a sensational read for those seeking to understand the nuances of human experience.

      Experiential Marketing
    • In "Big Think Strategy," Schmitt empowers business leaders to embrace bold strategies for innovation. He provides tools to overcome narrow-mindedness and risk aversion, drawing on diverse examples from companies like Apple and IBM. Through insights on creativity and leadership, this book offers practical ideas to ensure lasting market relevance.

      Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind