Kwasi Kwateng Bücher

The study investigates how churches in Ghana utilize marketing communication to thrive in a competitive environment. By employing a mixed-method approach, the research includes in-depth interviews with 12 church administrators to identify the marketing tools used, alongside a survey of 400 church attendees from the Asokwa Municipality. The data analysis involved thematic analysis of interviews and statistical methods like SPSS for descriptive statistics, Factor Analysis, multiple regression, and ANOVA, revealing insights into effective marketing strategies within the church context.

Loan repayment defaults among Savings and Loans Institutions in Ghana have led to reduced employment and cash flow issues. This study focuses on identifying factors contributing to these defaults in Kumasi. Utilizing a descriptive survey design, 95 respondents, including beneficiaries and institution officials, were analyzed through structured and unstructured questionnaires. Key findings indicate significant relationships between borrower supervision, credit policies, loan appraisal processes, and recovery procedures with repayment defaults. The study advocates for educational campaigns promoting group loans, particularly for traders.