Donald McQuade Reihenfolge der Bücher (Chronologisch)

Seeing & Writing was the first 4-color composition reader to truly reflect the visual in our culture and in composition. Instructors who have used the past two editions tell us that this textbook helped them envision a new kind of composition class, based on a simple grounding principle: Careful seeing leads to effective writing. Students read this book when they don't have to. They actively and critically see the details of each verbal and visual text, think about its composition and the cultural context within which it operates, and then write thoughtfully and convincingly about it. With a new look, new essays and images, and new notes on teaching from teachers who have used this cutting-edge text, Seeing & Writing 3 continues to lead the way -- as a visual, flexible, and above all, inspiring tool for the composition classroom.

This work explores the relationship between writing style and target audiences across various media, including advertising, journalism, magazines, and literature, from 1492 to today. It features advertisements from diverse brands such as Modart, Listerine, Nike, and Coca-Cola, alongside organizations like the U.S. Army and the National Women's Political Caucus. The text includes contributions from a wide array of writers, including Marianne Moore, David Ogilvy, and Toni Morrison, showcasing their insights into the interplay of language and audience engagement. The examination spans numerous genres and formats, highlighting the evolution of communication strategies and their impact on public perception. Notable figures like Langston Hughes, Stephen King, and Maya Angelou are represented, reflecting the rich tapestry of American literary and cultural history. The book ultimately underscores how the nuances of language shape the way messages are crafted and received, revealing the intricate dance between style and audience throughout centuries of written expression.