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Adam M. Brandenburger

    Adam Brandenburger ist eine führende Autorität auf dem Gebiet der Spieltheorie und ihrer Anwendung auf Geschäftsstrategien. Seine Arbeit befasst sich eingehend mit den komplexen Wechselwirkungen, die die strategische Entscheidungsfindung in der modernen Geschäftslandschaft prägen. Er unterrichtet MBA-Kurse zu diesem Thema, und seine Veröffentlichungen dienen als Leitfaden für Strategien in der Informationsökonomie.

    Right Game: Use Game Theory to Shape Strategy
    • Business is like The best combatant wins while the worst loses, right? Not necessarily. Companies can succeed spectacularly without destroying others. And they can lose miserably after competing well. Exceptional businesses win by actively shaping the game they're playing, not playing the game they find. The Right Game shows you how to do this—by altering who's competing, what value each player brings to the table, and which rules and tactics players use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

      Right Game: Use Game Theory to Shape Strategy