The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society.
Once upon a time, computers looked like big, alien vending machines. They had large screens, cryptic switches, huge boxes, and odd lights. But in 1975, a young engineering wizard named Steve Wozniak had an idea: What if you combined computer circuitry with a regular typewriter keyboard and a video screen? The result was the first true personal computer, the Apple I. Widely affordable and easily understood, Wozniak's invention has been rapidly transforming our world ever since. His life--before and after Apple--is a "home-brew" mix of brilliant discovery and adventure, as an engineer, a concert promoter, a fifth-grade teacher, a philanthropist, and an irrepressible prankster. From the invention of the first personal computer to the rise of Apple as an industry giant, iWoz presents a no-holds-barred, rollicking, firsthand account of the humanist inventor who ignited the computer revolution.--From publisher description
Der Mann, der die Computerbranche revolutionierte 1976 gründete Steve Wozniak zusammen mit Steve Jobs in einer kalifornischen Garage die Firma, die den Computer für alle nutzbar machte: Apple. Computer waren damals größer als Kühlschränke und so teuer wie ein Eigenheim. Wozniak entwickelte den ersten Homecomputer. Damit wurde der Tüftler zum Multimillionär, doch als Apple an die Börse ging, hatte sich Wozniak nach einem Flugzeugabsturz schon zurückgezogen. Jetzt fand er es an der Zeit, so einiges klarzustellen, denn: »Vieles, was über mich erzählt wird, ist falsch.«