Emphasizing the marketing aspects of logistics, this book integrates various functional areas of the business as well as incorporating logistics into supply chain management. This book provides information on technology, global coverage, and transportation.
Successful supply chain management requires cross-functional integration of key business processes within the firm and across the network of firms that comprise the supply chain. It is focused on the management of key relationships and the improvements in performance that can be achieved. However, in many companies executives struggle to achieve the necessary integration. The problem is that they do not fully understand the supply chain management processes and the linkages necessary to integrate those processes. By understanding them and recognizing why and how they should be implemented, executives will be able to create more integrated supply chains which will lead to increased revenues and profitability for all member firms. In this book, the authors document over 10 years of research with leading firms, and provide a detailed framework for implementing best practices in supply chain management. The 2nd edition includes assessment tools that can be used by managers to assess their implementation of the supply chain management processes.
Logistika jako předmět činnosti se v současné době dostává stále větší měrou do centra pozornosti. Je to zákonité - obchod se liberalizuje, trh zmenšuje, vznikají podniky na celosvětové bázi a informační technologie se vyvíjejí téměř raketovou rychlostí. Stále však na prvním místě stojí zákazník a jeho spokojenost. Právě proto se stejnojmenná kniha zabývá danou problematikou především z pohledu zákazníka.Zdůrazňuje marketingové aspekty, ale zároveň si všímá všech dalších oblastí podnikání a začleňuje logistiku do kontextu celkové strategie podniku.