Der Begriff des Corporate Design wird häufig mit multinationalen Konzernen in Verbindung gebracht. Doch auch kleine Unternehmen müssen sich, zumindest was Geschäftspapiere betrifft, ebenso mit den Grundprinzipien des CD auseinander setzen. Das Buch gibt praktische Anleitungen für die Planung und Durchführung von CI-Prozessen und zeichnet anhand von Fallstudien die Entwicklungsprozesse nach. Charlotte Rivers zeigt in 'Corporate Design' beispielhafte Logos, Briefköpfe und Visitenkarten von einigen der besten Studios der Welt.
Schritt für Schritt zur eigenen originellen Schrift: von der Handschrift zum dreidimensionalen Schriftdesign.
Mehr als 25 Porträts und Tutorials von professionellen Schriftgestaltern.
Vom Buchstaben zum Font: Genaue Anleitungen zum Digitalisieren von Schriften.
Wir nutzen Buchstaben und Schriften täglich und auf vielseitigste Art. Warum sich also etwas so Alltäglichem nicht auf kreative Weise nähern und eigene Fonts gestalten?
Das Buch 'Schriftenwerkstatt' inspiriert dazu und bietet alle Grundlagen, um eigene originelle und individuelle Schriften zu erstellen.
Egal, ob die Schriftgestalter/innen ganz klassisch von Hand mit Tinte auf Papier arbeiten, lieber zu Nadel und Faden greifen, digitale Alphabete entwerfen, Buchstaben fotografieren oder gar mit Lebensmitteln ihre persönlichen dreidimensionalen Schriften erstellen möchten - die Möglichkeiten des Schriftdesigns sind grenzenlos!
Charlotte Rivers stellt die Arbeit von über 25 professionellen Illustratoren und Designerinnen vor, die in Schritt-für-Schritt-Anleitungen ihr Wissen weitergeben. Die 'Schriftenwerkstatt' begleitet vom spielerischen Entwurf über den ausgearbeiteten Font bis zur digitalisierten Schriftfamilie.
Identify provides practical advice for designers and their clients on creating effective corporate identity. This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms. For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.
Logo-Art showcases an international collection of exemplary and innovative logo design. The book examines logos both as two-dimensional designs and also in their three-dimensional contexts, exploring both the creative inspiration and the logistics behind the work. Each chapter covers a particular industry—travel and tourism, food and drink, music and entertainment, fashion and lifestyle, charities and services, etc.—and discusses the specific requirements for logos in that sector.
Best of Disc Art is a new and regularly updated series that reveals the best international design and packaging in the worlds of CDs, DVDs, and vinyl records. CD and DVD sales remain healthy, despite the unstoppable iPod, and high-definition disc technologies promise new formats that mix video, rich interactive content, and music. All that is exciting news for design and packaging, with a drive upmarket in terms of packaged discs, special editions, and limited-edition items that truly differentiate physical goods from downloads and online services. At the same time, vinyl remains a popular market. The bigger canvas of 12 inch sleeves, colored vinyl, gatefold sleeves, and so on, remain very attractive to designers who can make stunning use of images, typography, colors, textures, and materials. Through detailed captions—plus mini interviews and case studies— Best of Disc Art shows how designers exploit the two- and three-dimensional qualities of disc packaging to create unique, collectible items. It explores not only the traditional elements of design—image, illustration, typography, and packaging—but also innovative materials. Case studies look at how artwork is selected, created, and applied to packages; how designers make the most of the standard dimensions for disc packages; and at the use of special formats, unusual materials, slipcases, and so on.
Explore one of the most accessible and effective art forms Posters have long been an integral part of the cityscape. Not only do they provide useful information, but they are also outdoor exhibitions of graphic art. Poster-Art explores the exciting area of poster design in a timely and essential examination of everything that goes into making a poster. The book looks at how the color, artwork, and typography are used to achieve a successful attention grabbing, succinct, convincing, and memorable. Poster-Art showcases an international collection of graphic design in this continually developing area. From mass-market designs to exclusive, limited-edition works, the book explores both the creative inspiration behind the works, as well as the practical considerations. Through its detailed analyses, Poster-Art leaves no stone unturned in its exploration of the exciting area of poster design.
Making books by hand has never been cooler, with this inspiring guide to 30 top bookmakers working today, plus 21 tutorials for essential techniques to make your own books. Crafters, artists, writers, and book lovers can't resist a beautifully handbound book. Packed with wonderfully eclectic examples, this book explores the intriguing creative possibilities of bookmaking as a modern art form, including a wide range of bindings, materials, and embellishments. Featured techniques include everything from Coptic to concertina binding, as well as experimental page treatments such as sumi-e ink marbling and wheat paste. In addition to page after page of inspiration from leading contemporary binderies, Little Book of Bookmaking includes a practical section of 21 easy-to-follow illustrated tutorials.
This is a comprehensive collection of the best contemporary CD cover designs, featuring many previously unpublished examples from the cutting edge. Both design professionals and music lovers will find inspiration from the varied and exciting work from well-known designers like Stefan Sagmeister (Lou Reed and many others) Malcolm Garrett (Buzzcocks) and Peter Saville (Joy Division, New Order) to Tomato (Underworld), Farrow (The Pet Shop Boys), and lesser-known names and in-house teams (such as the RCS designers who worked with the The Strokes and the Foo Fighters) who have used this medium as a widely disseminated platform for experimentation and free expression. In addition to traditional graphic elements of album cover art -- image, illustration, typography -- CD Art explores experimentation unique to the CD from handmade and unusual packaging and materials to textures, interactive designs and marketing incentives. It shows how designers exploit the two and three dimensional qualities of CD packaging to create highly collectible and unique objects that are displayed, handled, interrogated for information, explored for meaning and venerated by fans. Anyone interested in this book should take a look at the companion book, DVD Art , also by Charlotte Rivers.
Book-Art follows on from the success of CD-Art , DVD-Art and Mag-Art . The area of book design and art is a continually evolving area, where new and innovative design is constantly being explored. The book explores the creative inspiration behind the work, such as typography, materials, printing techniques, photography and backgrounds and bleeds, as well as the practical considerations and restrictions. It looks at the book industry as a whole, to provide a wider perspective on emerging trends and what makes a successful book. This definitive volume will therefore arm designers with the tools necessary to create innovative and exciting books. **North American Rights Only**
Now in Paperback The best-selling "CD-Art" captures the finest CD cover and packaging design from around the world, and provides an international showcase of innovative work. This timely updated version of the original hardcover book looks at developments in the music industry today, and includes new work produced for the growing download and interactive market. The book looks at the ways in which designers excite the senses of sight and touch to create a fuller experience of a product more commonly associated with sound. Through a wealth of case studies, it shows how designers exploit the two- and three-dimensional qualities of CD packaging to create unique, collectable items. It explores not only the traditional elements of design-image, illustration, typography, and packaging-but also innovative materials. Case studies look at how artwork is selected, created, and applied to CD packages; how designers make the most of the standard dimensions for CD packages; and at the use of special formats, unusual materials, slipcases, etc.
