Mark Hirschey Reihenfolge der Bücher

The Eleventh Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.

The economic concepts in this text help students use common sense to understand business and solve managerial problems without calculus. It fosters the development of economic intuition, a vital skill for future managers in making decisions about product production, cost considerations, pricing, hiring policies, and organizational styles. The text presents the firm as a cohesive entity, emphasizing that key business decisions are interdisciplinary. A basic valuation model serves as the foundation for understanding the firm, linking each topic to value maximization and illustrating the integration of accounting, finance, marketing, personnel, and production functions. An intuitive guide to marginal analysis and economic relations is provided, making the significance of marginal revenue and costs clear and facilitating the understanding of economic optimization. A variety of examples and simple numerical problems demonstrate the practical application of managerial economics. By engaging with this material, students enhance their ability to collect, organize, and analyze information, equipping them with powerful tools for success and satisfaction in their business careers.

Managerial Economics provides a solid foundation of economic understanding for use in managerial decision making. One key feature of this market-leading text is its attempt to depict the firm as a cohesive, unified organization. A basic valuation model is constructed and used as the underlying economic model of the firm. Each topic in the text is then related to an element of the value maximization model. In this process, management is seen to involve an integration of all business functions. Managerial Economics is designed to present those aspects of economic theory and analysis that are most relevant to students of business administration in an intuitive calculus-based or non-calculus-based format, depending upon the preferences of the instructor. It has been used successfully in both undergraduate and graduate courses.