Kaoru Takahashi Reihenfolge der Bücher (Chronologisch)

Better package design alone will not save the environment; however, improvements in the quality of products may encourage people to shop more healthily, sustainably, and eco-consciously. The concept of “less is more” has caught on more than ever with consumers seeking refinement and honesty in the products they see on the shelf. Organic and natural products now encompass everything people ingest or come into contact from milk, tea, and chocolates to cereals, laundry detergents, and cosmetics. Even the most modest of supermarkets now carry at least a few organic items, and the demand from consumers has also boosted the business of small retailers selling sustainable and organic products.The products featured in this book stand out among others for their considered and unique graphic design, often simple but suggesting honesty and integrity. Their dedication to the quality of their materials also carries over to their brand concepts and packaging. Generally avoiding excessive ornamentation, packaging instead often favors simple logos and color schemes that draw upon the good quality of their subject matter to create clearly defined concepts. This is also a way of encouraging confidence in the products themselves.New Eco-Style Graphics documents the trend of combining eco-consciousness with distinct graphic a trend that is becoming more and more visible around the world.

We are increasingly becoming a foodie culture and, more than ever, food package designs are recognized as an important part of the recipe for success. Does the food arrayed on gourmet market shelves grab your attention and look good enough to eat? Because our everyday lives are overflowing with design, designers need to always find innovative ways to brand new products keeping in mind unified marketing strategies that are linked to the product or store image. Corporate identity, along with logo designs and packaging, all play an important part. Food Package Design features 400 works from 150 different brands from around the world—from distinctive logos and color schemes from long-established shops in Paris to the mouth-watering hip and colorful cartons of a fresh new juice line.