Gratis Versand in ganz Österreich
Bookbot

Wilbur Schramm

    Mass Communications
    Television in the Lives of Our Children
    Four Theories of the Press
    Edice Čs. televize 32. Spojové družice pro výchovu, vědu a kulturu
    • Presented here are four major theories behind the functioning of the world's presses: (1) the Authoritarian theory, which developed in the late Renaissance and was based on the idea that truth is the product of a few wise men; (2) the Libertarian theory, which arose from the works of men like Milton, Locke, Mill, and Jefferson and avowed that the search for truth is one of man's natural rights; (3) the Social Responsibility theory of the modern day: equal radio and television time for political candidates, the obligations of the newspaper in a one-paper town, etc.; (4) the Soviet Communist theory, an expanded and more positive version of the old Authoritarian theory.

      Four Theories of the Press