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The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
Buchkauf
Strategic retail management, Joachim Zentes
- Sprache
- Erscheinungsdatum
- 2017
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- Titel
- Strategic retail management
- Untertitel
- Text and International Cases
- Sprache
- Englisch
- Autor*innen
- Joachim Zentes
- Verlag
- Springer Gabler
- Erscheinungsdatum
- 2017
- ISBN10
- 3658101822
- ISBN13
- 9783658101824
- Reihe
- Lehrbuch
- Kategorie
- Wirtschaft
- Beschreibung
- The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.