Colorword Communication & Lexicon

A guide and reference book from the Colorword series. This book is for anyone who has to write – press releases, employee communication, public relations, customer relations and communication, CRM, even job postings. It is for people who want to communicate more effectively with colleagues, superiors, clients and even friends. And for those who are frustrated with communication difficulties between departments or colleagues, who feels that they are “speaking another language.” Lastly it is for “big picture” people, those responsible for Corporate Identity and Image. The Effective and Successful Strategy for Excellent Communication, Professional Style, Pleasant Climate and Attractive Words. How to create resonant and spot-on communications with the help of seven famous suggestions and four color dimensions. The Effective and Successful Strategy for Excellent Communication, Professional Style, Pleasant Climate and Attractive Words. How to create resonant and spot-on communications with the help of seven famous suggestions and four color dimensions. Why bother making a time-consuming and possibly expensive appeal when no one is listening? Colorword Corporate Wording provides a straightforward, accessible way to understanding how to use words powerfully and to reach your intended audience. It allows one to construct the message that others will want to hear. Whether for communication strategists, marketing experts, or 21st century leaders, this is the text to help you understand how to achieve clarity, conciseness, and creativity. Erik M. Gregory, PhD, Harvard Kennedy School Who wants to be arbitrary? „Intentional“ word choice creates associations and causes predictable reactions. The 4-color language approach from Hans-Peter Förster has established itself as the basis for communication. The book is inspiring as a reference book and should be readily available at the office or better yet, on the bedside table as regular bedtime reading. Christophe Soutter, CEO and Program-Director International Executive MBA Zuerich/Boston