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- 160 Seiten
- 6 Lesestunden
Mehr zum Buch
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Buchkauf
Purple Cow. Transform Your Business by Being Remarkable, Seth Godin
- Sprache
- Erscheinungsdatum
- 2005
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- (Paperback),
- Buchzustand
- Beschädigt
- Preis
- € 7,07
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- Sprache
- Englisch
- Autor*innen
- Seth Godin
- Verlag
- Penguin Books
- Erscheinungsdatum
- 2005
- Einband
- Paperback
- Seitenzahl
- 160
- ISBN10
- 014101640X
- ISBN13
- 9780141016405
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Lebenshilfe, Philosophisches Thema, Philosophie, Führung, Unternehmertum, Marketing & PR, Geld, Fallstudien, Geschäftserfolg
- Erstveröffentlichung
- 2002
- Originaltitel
- Purple Cow: Transform Your Business by Being Remarkable
- Bewertung
- 3,8 von 5 Sternen
- Beschreibung
- You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.