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- 512 Seiten
- 18 Lesestunden
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The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
Buchkauf
No Logo, Naomi Klein
- Sprache
- Erscheinungsdatum
- 2000
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- No Logo
- Sprache
- Englisch
- Autor*innen
- Naomi Klein
- Verlag
- Vintage Canada
- Erscheinungsdatum
- 2000
- Einband
- Paperback
- Seitenzahl
- 512
- ISBN10
- 0676972829
- ISBN13
- 9780676972825
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, 20. Jahrhundert, Marketing & Vertrieb, Gesellschaft, Finanzen & Buchhaltung, Marketing & PR, Machtkampf, Globalisierung, Kapitalismus, Globale Probleme, Geldpolitik, Marken
- Erstveröffentlichung
- 2000
- Originaltitel
- No Logo
- Bewertung
- 3,9 von 5 Sternen
- Beschreibung
- The hotly debated report from the frontlines of mounting backlash against multinational corporations. A national bestseller, No Logo took Canadians by storm when it was published last year in hardcover. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, it is the first book to uncover a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. No Logo takes apart our packaged and branded world and puts the pieces into clear pop-historical and economic perspective. Naomi Klein tracks the resistance and self-determination mounting in the face of our new branded world and explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.