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International Management

Culture, Strategy, and Behavior (Seventh Edition)

Autor*innen

Jonathan P. Doh
Fred Luthans

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3,2

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Parameter

672 Seiten
24 Lesestunden

Handel
Management & Personalverwaltung
Marketing & Vertrieb
Schule
Wirtschaft & Management

Mehr zum Buch

'International Management' applies management concepts and techniques to their contexts in firms working in multinational, multicultural environments. This book sets the standard for international management texts with its research-based content and its balance between culture, strategy, and behaviour.