Small Giants

Companies that choose to be great instead of big

Autor*innen

Bo Burlingham

Buchbewertung

4,0(105)Abgeben

Parameter

272 Seiten
10 Lesestunden

Führung
Handel und Verkauf
Persönlichkeitsentwicklung
Sachliteratur
Wirtschaft

Mehr zum Buch

Burlingham profiles 14 of the best purpose-driven companies--Anchor Brewing, CitiStorage, Clif Bar Inc., Righteous Babe Records, Reel Precision Manufacturing, and Zingerman's Community of Businesses--showing their consistent profitability and insistence at staying small and great instead of large and mediocre.