Principles of Marketing
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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
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Principles of Marketing, Philip Kotler, Gary Armstrong
- Mechanische Beschädigung
- Sprache
- Erscheinungsdatum
- 2004
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- € 1,03
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- Titel
- Principles of Marketing
- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Gary Armstrong
- Verlag
- Pearson/Prentice Hall
- Erscheinungsdatum
- 2004
- Einband
- Paperback
- ISBN10
- 0131212761
- ISBN13
- 9780131212763
- Kategorie
- Wirtschaft
- Beschreibung
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.