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Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal „family firm“ and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.
Buchkauf
Signaling family firm identity, Sandra Wolf
- Sprache
- Erscheinungsdatum
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Signaling family firm identity
- Sprache
- Englisch
- Autor*innen
- Sandra Wolf
- Verlag
- Springer Gabler
- Erscheinungsdatum
- 2018
- Einband
- Paperback
- Seitenzahl
- 184
- ISBN10
- 3658206713
- ISBN13
- 9783658206710
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Universitätslehrbücher
- Beschreibung
- Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal „family firm“ and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.