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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

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With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.

Publikation

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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service, John A. Goodman, Richard DuFresne

Sprache
Erscheinungsdatum
2014
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Preis
€ 5,59

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Sprache
Englisch
Verlag
Amacom
Erscheinungsdatum
2014
Einband
Hardcover
Seitenzahl
256
ISBN10
081443388X
ISBN13
9780814433881
Reihe
Beschreibung
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.