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Designing for the Greater Good

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  • 288 Seiten
  • 11 Lesestunden

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Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.

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Designing for the Greater Good, Peleg Top, Jonathan Cleveland

Sprache
Erscheinungsdatum
2010
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(Hardcover)
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Titel
Designing for the Greater Good
Sprache
Englisch
Erscheinungsdatum
2010
Einband
Hardcover
Seitenzahl
288
ISBN10
0061765309
ISBN13
9780061765308
Reihe
Bewertung
4 von 5 Sternen
Beschreibung
Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.