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Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
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Standing Room Only: Strategies for Marketing the Performing Arts, Philip Kotler, Joanne Scheff
- Sprache
- Erscheinungsdatum
- 1997
- product-detail.submit-box.info.binding
- (Hardcover mit Umschlag)
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- Titel
- Standing Room Only: Strategies for Marketing the Performing Arts
- Sprache
- Englisch
- Autor*innen
- Philip Kotler, Joanne Scheff
- Erscheinungsdatum
- 1997
- Einband
- Hardcover mit Umschlag
- ISBN10
- 0875847374
- ISBN13
- 9780875847375
- Kategorie
- Kunst & Kultur, Wirtschaft
- Beschreibung
- Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing