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This text provides an introduction to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. Areas covered include market analysis and target marketing, pricing strategy and marketing in modern global economy.
Buchkauf
Marketing, Autorenkollektiv
- Sprache
- Erscheinungsdatum
- 1995
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Marketing
- Sprache
- Englisch
- Autor*innen
- Autorenkollektiv
- Verlag
- McGraw-Hill
- Erscheinungsdatum
- 1995
- Einband
- Hardcover
- Seitenzahl
- 896
- ISBN10
- 0070068798
- ISBN13
- 9780070068797
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Beschreibung
- This text provides an introduction to the world of marketing through the eyes of business people in large and small companies, government agencies and non-profit organizations. Areas covered include market analysis and target marketing, pricing strategy and marketing in modern global economy.