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- 320 Seiten
- 12 Lesestunden
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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Buchkauf
Focus, Al Ries
- Sprache
- Erscheinungsdatum
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Focus
- Sprache
- Englisch
- Autor*innen
- Al Ries
- Verlag
- HarperBusiness
- Erscheinungsdatum
- 2013
- Einband
- Paperback
- Seitenzahl
- 320
- ISBN10
- 0060799900
- ISBN13
- 9780060799908
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Management & Personalverwaltung, Führung, Unternehmertum, Produktivität
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.