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How do you build a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands? Unite everything in a Corporate Religion - a religion that brings together the internal company and the external market in a shared, connected flow of understanding.
Sprache
Buchkauf
Corporate Religion, Jesper Kunde
- Sprache
- Erscheinungsdatum
- 2002
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- (Paperback)
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- Titel
- Corporate Religion
- Sprache
- Englisch
- Autor*innen
- Jesper Kunde
- Verlag
- FT Prentice Hall
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 304
- ISBN10
- 0273661116
- ISBN13
- 9780273661115
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Originaltitel
- Corporate religion
- Bewertung
- 3,45 von 5 Sternen
- Beschreibung
- How do you build a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands? Unite everything in a Corporate Religion - a religion that brings together the internal company and the external market in a shared, connected flow of understanding.