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Focusing on the purposeful design and management of business models, this reference work by Bernd W. Wirtz addresses critical questions about implementation and adaptation in a changing environment. It combines theoretical insights with practical guidance, making it valuable for both students and experienced professionals. The inclusion of well-analyzed case studies across various industries enhances its relevance, providing a rich resource for understanding and managing business models effectively in a dynamic landscape.
Buchkauf
Business Model Management, Bernd W. Wirtz
- Sprache
- Erscheinungsdatum
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Untertitel
- Design - Process - Instruments
- Sprache
- Englisch
- Autor*innen
- Bernd W. Wirtz
- Erscheinungsdatum
- 2021
- Einband
- Paperback
- Seitenzahl
- 328
- ISBN13
- 9783030480196
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management
- Bewertung
- 3 von 5 Sternen
- Beschreibung
- Focusing on the purposeful design and management of business models, this reference work by Bernd W. Wirtz addresses critical questions about implementation and adaptation in a changing environment. It combines theoretical insights with practical guidance, making it valuable for both students and experienced professionals. The inclusion of well-analyzed case studies across various industries enhances its relevance, providing a rich resource for understanding and managing business models effectively in a dynamic landscape.