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- 104 Seiten
- 4 Lesestunden
Mehr zum Buch
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.
Buchkauf
Global marketing : a decision-oriented approach, Svend Hollensen
- Sprache
- Erscheinungsdatum
- 2011
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- (Paperback)
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- Sprache
- Englisch
- Autor*innen
- Svend Hollensen
- Erscheinungsdatum
- 2011
- Einband
- Paperback
- Seitenzahl
- 104
- ISBN10
- 0273726226
- ISBN13
- 9780273726227
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb, Fallstudien
- Bewertung
- 3,4 von 5 Sternen
- Beschreibung
- Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.