Reach

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"Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But if people try to reach everybody, they won't really connect with anybody. To make a difference, people need to target the people who will most benefit from what they have to say. REACH provides a clear and structured approach to creating a consistent online presence that will support the biggest possible impact for any message. Becky Robinson provides a framework and approach to carefully cultivate and grow a following by consistently providing valuable content online over time. This is a long-term process, and the audience may be modest-but it will be eager for whatever is provided. Ultimately, it's much better to be famous to a few than meh to the many"-- Provided by publisher