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'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire - How did Nike go from being a small sneaker brand to the world's most revered company? - Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? - And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative- emotion by design. 'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans 'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy
Buchkauf
Emotion by Design, Greg Hoffman
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Emotion by Design
- Sprache
- Englisch
- Autor*innen
- Greg Hoffman
- Verlag
- Random House UK Ltd
- Erscheinungsdatum
- 2023
- Einband
- Paperback
- Seitenzahl
- 304
- ISBN10
- 184794356X
- ISBN13
- 9781847943569
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Sport, Sport & Outdoor, Design, Marketing & Vertrieb, Führung
- Bewertung
- 3,95 von 5 Sternen
- Beschreibung
- 'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire - How did Nike go from being a small sneaker brand to the world's most revered company? - Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide? - And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative- emotion by design. 'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans 'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy