International marketing

Autor*innen

Michael Czinkota
Ilkka A. Ronkainen

Buchbewertung

4,0(16)Abgeben

Parameter

Lehrbücher

Mehr zum Buch

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!