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Emotive storytelling is explored as a powerful tool for engaging consumers and humanizing brands. The book provides strategies to connect with audiences on a deeper level, ultimately driving business growth. It emphasizes the importance of narrative in marketing and offers insights into creating compelling stories that resonate with consumers.
Buchkauf
Brand Storytelling, Miri Rodriguez
- Sprache
- Erscheinungsdatum
- 2023
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Brand Storytelling
- Untertitel
- Put Customers at the Heart of Your Brand Story
- Sprache
- Englisch
- Autor*innen
- Miri Rodriguez
- Verlag
- Kogan Page
- Erscheinungsdatum
- 2023
- Einband
- Hardcover
- Seitenzahl
- 256
- ISBN13
- 9781398610101
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- Emotive storytelling is explored as a powerful tool for engaging consumers and humanizing brands. The book provides strategies to connect with audiences on a deeper level, ultimately driving business growth. It emphasizes the importance of narrative in marketing and offers insights into creating compelling stories that resonate with consumers.