Break the Rules! - The 6 Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

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"The entrepreneurial path, whether for those who lead the journey or those who participate therein, is typically rocky at best, and the ones who make it through successful usually think about failure and challenge different from the rest of us. Drawing on two decades of research into what makes entrepreneurs entrepreneurs, and how they differ from the rest of us, Break the Rules! builds a compelling argument that successful entrepreneurs exhibit one or more of six counter-conventional mindsets that allow them to deal with, skate around, or overcome the daunting obstacles that stand in their way and take advantage of opportunities that present themselves along the entrepreneurial path. Surprisingly, however, these mindsets run counter to the conventional wisdom that's typically found in large and well-established companies. They fly in the face of what's taught in business schools about strategy, core competencies, target marketing, financing and more. The good news is this: each of the six break-the-rules mindsets can be learned, practiced, and ultimately built upon to assemble high-performing entrepreneurial teams and create thriving businesses that grow and prosper"-- Provided by publisher