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Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing.
Buchkauf
Upstream Marketing, Tim Koelzer, Kristin Kurth
- Sprache
- Erscheinungsdatum
- 2021
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Upstream Marketing
- Sprache
- Englisch
- Autor*innen
- Tim Koelzer, Kristin Kurth
- Verlag
- Greenleaf Book Group LLC
- Erscheinungsdatum
- 2021
- Einband
- Hardcover
- ISBN10
- 1626347514
- ISBN13
- 9781626347519
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management
- Bewertung
- 2 von 5 Sternen
- Beschreibung
- Upstream Marketing draws on best practices, research, case studies, and the authors' twenty-year track record helping transform client brands and businesses through their work at EquiBrand Consulting. Authors Tim Koelzer and Kristin Kurth define and expand on the concept of upstream marketing.