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Cross-Border E-Commerce Marketing and Management

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Provides the necessary knowledge to managers to compete with the competitive market structure and ultimately contribute to the sustainable economic growth of a country. The book works as a guideline for existing cross-border e-commerce managers to formulate individual strategies to keep an enterprise competitive.

Buchkauf

Cross-Border E-Commerce Marketing and Management, Rakibul Hogue, R. Edward Bashaw

Sprache
Erscheinungsdatum
2020
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(Hardcover)
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