Red, White and Radical

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Exploring America's conservative shift since World War II, this book offers valuable insights for leaders aiming for effective organizational change. Over the past 70 years, a diverse group of suburban activists, libertarian entrepreneurs, and political figures has significantly transformed American values. This rise of conservatism stands as a prominent example of cultural change in the Western world. The book serves as a manual for organizational change, presenting nine stories from American cultural, political, and business history that highlight how conservatives have driven change. Each story reveals a lesson for leaders, organized into a clear framework: 1. Understanding and motivating people; 2. Communicating with emotion and authenticity; 3. Building teams and networks for lasting impact. Readers will discover how Marlboro became the top cigarette brand, the contrasting views of conservatives on Ronald Reagan and Richard Nixon, the origins of the social media echo chamber, Silicon Valley's lobbying strategies, and the secrets behind Donald Trump's populist appeal. This book is not for the faint of heart; it is tailored for passionate business leaders eager to embrace the challenge of meaningful organizational change.