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Digital Business Models

Concepts, Models, and the Alphabet Case Study

Autor*innen

Bernd W. Wirtz

Buchbewertung

3,2(5)Abgeben

Parameter

257 Seiten
9 Lesestunden

Sozialwissenschaften
Wirtschaft

Mehr zum Buch

Focusing on the impact of the Internet on business, this textbook explores how digitalization influences company strategies and management practices. It offers a structured and conceptual framework that helps students and readers grasp the similarities and unique features of various business models, making it an essential resource for understanding the evolving landscape of business in the digital age.