Inside the Mind of the Shopper : The Science of Retailing

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In retail, there's only one number one. It's not Wal-Mart or Costco, or even Amazon: It's the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today's consumer behavoir in the context of radical technological and societal changes tha are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving perfomance in sel-service retail-whatever you sell, via bricks or clicks. You'll discover today's best ways to get the right items to the right customers when they want them ... surpass the expectations of customers trained by online retail ... own every consumer "moment of truth"!