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- 752 Seiten
- 27 Lesestunden
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Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.
Buchkauf
Marketing, William Rudelius, Roger A. Kerin
- Sprache
- Erscheinungsdatum
- 1989
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- Titel
- Marketing
- Sprache
- Englisch
- Autor*innen
- William Rudelius, Roger A. Kerin
- Erscheinungsdatum
- 1989
- Seitenzahl
- 752
- ISBN10
- 0256076138
- ISBN13
- 9780256076134
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Handbücher und Anleitungen, Schule, Marketing & Vertrieb
- Bewertung
- 3,05 von 5 Sternen
- Beschreibung
- Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.